The luxury sector, which is currently undergoing a sustainability evolution, is also poised to achieve a sustained growth of 6 to 8 per cent annually. Companies, especially those in the luxury and high-end fashion industry, are sourcing green solutions to reshape their value chains – and selecting Tencel LUXE as a highly versatile new generation solution.
“We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation who are greatly concerned with the future of our planet,” said Vineet Singhal, vice president global business unit Noble Fibres at Lenzing AG. “As a result of this rising consumer demand, the Tencel LUXE brand is looking to expand its footprint even further in haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.”
Through material and technological innovations, along with co-branding partnerships, Tencel LUXE is able to bring the high-end fashion market a sustainably produced and biodegradable alternative that follows the cycle “From Nature to Skin to Nature,” Lenzing said in a press release.
Tencel LUXE targets all corners of the luxury and premium market to facilitate co-branding opportunities, bringing Tencel Lyocell filament yarn to public figures and runways. It has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada at London Fashion Week and eco-couture house PEET DULLAERT, which recently celebrated its 10th anniversary during Paris Couture Week.
In the pipeline for this year, Tencel LUXE will continue its collaborations with Dutch cult design duo Viktor & Rolf, who are using exclusive Tencel LUXE fabric developments for their haute couture and bridal collections, conscious luxury brand Bav Tailor, and Vogue UK’s “One to Watch” Anciela, whilst expanding its partnership portfolio through collaborations with brands including Deepika Govind, Taneira and Safaa.
Tencel LUXE will also be showcased in exciting new collaborations with Patrick Mcdowell at London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.
“Tencel LUXE symbolises our mission to embed sustainability in the premium and luxury sector through our pursuit of exceptional quality and deep respect for nature,” added Vineet. “We are thrilled that more designers and brands are recognising the versatility of Tencel LUXE as a blending partner of various noble fibres and incorporating it in their collections globally, especially as we expand our scope to cover activewear and premium wear.”
Fibre2Fashion News Desk (RR)
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