Edison, N.J. – Proprietary yarn and sustainability underpin American Homes and Textiles’ product launches this week.

The diversified product developer came to New York Home Fashions Market with three new signature fabrics: Better Linen, Better Flannel and Better Melange. The fabrics were developed using sustainably sourced cotton and the company’s new yarn made from recycled materials.

“Better Flannel is nothing like the flannel you know, it is softer, stronger and we’ve reimagined our line to have a whole new look,” the company said.

Better Linen duvet covers and quilts offer the look and feel of flax linen bedding, but are designed to perform significantly better at a fraction of the cost.

Better Melange is a classic 300 thread count sheet set with a new look and a  soft finish.

Within bath, American Homes and Textiles is introducing Better Terry. A towel line is reinforced for strength and performance with a proprietary yarn made from recycled materials rescued from the ocean but with a 100% cotton pile.

“So you get all the absorbency and feel of a cotton towel, with extra strength and durability, and less time in the dryer,” the company said.

American Homes and Textiles’ New York showroom is located at 230 Fifth Avenue, Suite 615.

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