Hardly any other industry stands for the rapid adaptation to changes and transformations as much as the cultural and creative industries, which are represented in Hamburg with all their facets.Innovative ideas are more in demand than ever due to the effects of the Corona crisis.This year, too, the federal government is looking for creative entrepreneurs and start-ups who want to shape social change with their projects.The application phase for the nationwide award for cultural and creative pilots, which has been awarded to 32 companies from the cultural and creative industries every year since 2010, runs until July 25th.– The winners of the past few years include Franziska Altenrath and Alexandra Herget from the Hamburg B2B sustainability agency Tutaka and the team around the Gobanyo shower bus for the homeless."Especially now it is important to support founders who courageously go their own way and show us new perspectives for the future," says Sylvia Hustedt, initiator of the award and board member of the u - institute for entrepreneurial thinking and acting .The cultural and creative pilots focus in particular on the personalities of the title holders: “We raise entrepreneurs’ awareness of their creative strengths and ideas by offering them individual screenings, workshops and a unique network – and thus a perfect opportunity to drive their own entrepreneurial goals and expand their visions.”According to the initiators, the winners of the award can look forward to a one-year mentoring program tailored to their corporate goals.In addition, they have a network of experts and successful founders at their side.Freelancers, founders and companies from the cultural and creative industries and interfaces to other sectors can take part in the application process.Ideas honored last year included the live streaming of DJ sets during the corona restrictions by United We Stream (including in Hamburg), the production of flip books for the inclusion of children with Down syndrome and hearing and speech impairments (Talking Hands ) and the production of sustainable knitting yarn made from dog hair (Yarn Sustain).tn/sb/kkWith these newsletters, we provide information at regular intervals about projects and current topics in the Hamburg business cluster